Empowering employees for successful career transitions.
Product Design • User Research • SaaS • B2B • Agile Methodology
Enhancing the luxury shopping experience @ De Bijenkorf while reducing return rates.
Product Design • E-commerce • AI
Supporting families through their relocation process.
Product Design • App
Connecting coffee enthusiasts with the local community.
Web Design
Helping budget-conscious owners elevate their living space.
Web Design • E-commerce • Branding
Bucharest and Amsterdam have both been my homes and now share my heart. My career path has been greatly influenced by these experiences. After a decade in architecture, I transitioned to the digital space while holding onto my core values: meaningful connections, creativity, life’s deeper significance, honesty, curiosity, and enthusiasm – the stuff good design is made from.
My architectural background provided me with a systematic approach to design, understanding of design systems and components and skills to bridge gaps between users, stakeholders and development teams. I leverage this diverse experience to swiftly translate business needs and product roadmaps into effective user experiences. Collaboration and a team-first approach drive my work.
I really enjoy the research and craft aspects of UX design. With a growth mindset, I am always on the lookout for new learning opportunities.
When I'm not trying to solve problems through design, you will find me hanging around with my three favourite men - my son, husband and cat -, ️either that or baking, travelling, reading, singing or having a walk in the city while sipping from a decaf latte.
"Irina has been a joy to work with. She quickly took ownership of product and process, showing independence and teamwork. Her empathetic, creative, and friendly nature fostered strong relationships with co-workers and stakeholders. Her analytical and systemic thinking improved our accessibility standards and design system. I'm proud to have worked with her."
Bob Daamen, Lead UX Designer@ Camas IT
"Working with Irina is and was always a pleasure. She works hard and is always kind. [During our time working together] she was greatly capable of understanding the problems beyond the user requests/ wishes. This resulted in good ideas and eventually happy users!"
Louwrens Knulst, Product Owner@ Camas IT
"Irina's standout quality is her unwavering commitment to the user. Her empathy and dedication ensure intuitive and engaging projects. With excellent taste and attention to detail, her designs are beautiful and functional. She balances aesthetics with usability, delivering effective solutions. Her proactive leadership and strong project management skills enable her to lead confidently and meet deadlines, always exceeding expectations."
Roxana Cociorba, Senior Product Designer@ De Bijenkorf
"I am very happy to have worked with Irina in our UX team. She combines knowledge and social adeptness, making every project a delight. Irina gathered feedback, created prototypes quickly and translated feedback into improvements. She researched EU accessibility laws, informed our team and ensured we stayed ahead. Irina is kind-hearted, funny and a valuable asset to any team!"
Irene van der Maar, UX Researcher@ Camas IT
I question everything, using my analytical skills to identify user pain points and develop creative solutions focused on user needs.
Great design starts with a solid foundation. I use data and user feedback to ensure my solutions are based on real user insights and actual usage.
I strive to deliver high-quality visual design with meticulous attention to detail, ensuring every element contributes to a cohesive and engaging user experience.
A clear product strategy and vision are vital for successful UX design. I achieve this by collaborating with cross-functional teams to align with business objectives and user needs.